The Mathematics of Poker [January 5, 2021] Bill Chen, Jerrod Ankenman
In the late 1970s and early 1980s, the bond an option markets were dominated by traders who had learned their craft by experience. They believed that there experience and intuition for trading were a renewable edge; this is, that they could make mon...
How Brands Grow [January 5, 2021] Byron Sharp
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How B...