Arjun Srivastava's Library
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Arjun Srivastava's Library

Design Thinking: Understanding How Designers Think and Work
Nigel Cross
Design thinking is the core creative process for any designer; this book explores and explains this apparently mysterious "design ability".Focusing on what designers do when they design, Design Thinking is structured around a series of in-depth case...
Ogilvy on Advertising
David Ogilvy
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." **Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising...