Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know Mark Jeffery
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to ...
Ogilvy on Advertising David Ogilvy
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
**Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising...
